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From Concept to Launch: Building AstroYou, an AI-Powered Astrology Platform
What started as an idea to make astrology more accessible evolved into a mobile platform combining personalized birth charts, AI-powered guidance, relationship compatibility, and a growing marketplace for astrology professionals.
As Co-founder and Head of Product, I led AstroYou's product strategy, feature development, UX direction, and launch across iOS and Android.
The challenge: Transform a complex subject with thousands of possible interpretations into an intuitive, engaging mobile experience.
Our approach:
Simplified complex astrological data into personalized, accessible experiences.
Integrated Hermes AI to make birth chart interpretations more conversational.
Designed interactive onboarding, compatibility tools, and social features.
Developed a marketplace connecting users with professional astrologers.
The result: A live consumer application on both major mobile platforms, built by a small, multidisciplinary team and continuously improved through user feedback.
AstroYou demonstrates how thoughtful product strategy can turn complex information into a scalable digital experience.
Explore: https://astroyou.com
#ProductManagement #UXDesign #MobileApp #AI
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Loved the product, so I've redesigned the hero section as an exercise.
The serif type works well.
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SaaS Product Development, UX Research, Product Strategy, User Experience Design, User Persona Development
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@Vansita Addanki ji
Really liked how these designs turned out!
Explored a concept for AI SaaS product, focusing on a clean interface and a simple, intuitive chat experience.
Tried two different layout variation for the hero section.
Which would you like?
13 voted
57%
10 voted
43%
23 votes
Closed
Really clean concept! 👏
I like the second layout more — the headline "Your ideas deserve an intelligent partner" + the chat preview below makes the AI feel real and easy to use immediately. The first one is also clean, but this one sells the product faster.
I also design SaaS...