Arya Varshoei's Work | ContraWork by Arya VarshoeiArya Varshoei
I have a lot to not to say!
Smart Ocular Studio | Building Ideas Beyond Boundaries
What happens when technology, creativity, and cultural curiosity come together?
Smart Ocular Studio is an independent creative and technology venture studio I founded to turn unconventional ideas into meaningful products and experiences.
Our portfolio spans three distinct ventures:
AstroYou - A mobile platform combining astrology, AI-powered guidance, and human connection.
Ocular Travels - Curated travel experiences exploring culture, spirituality, and personal discovery.
Heirs of Saffron & Salt - A digital cultural preservation initiative documenting endangered traditions, stories, and heritage.
As Founder and CEO, I lead product vision, business strategy, creative direction, and multidisciplinary teams from early concepts through development and launch.
Different industries. Different audiences. One philosophy: technology and design should make complex ideas accessible and meaningful.
Product Strategy • Venture Development • Creative Direction • Digital Innovation
https://smartocularstudio.com Ocular Travels | Nepal: The Spirit of the Himalayas
Travel beyond sightseeing. Discover the journey within.
As part of Ocular Travels, we developed a transformative Nepal travel experience connecting cultural exploration, spiritual heritage, and personal discovery.
The 6-, 10-, and 14-day itineraries explore Kathmandu's ancient temples, Lumbini, the birthplace of Buddha, and Pokhara's breathtaking Himalayan landscapes.
The project brings together experiential travel planning, destination research, brand development, and visual storytelling to communicate a different approach to tourism: journeys designed not just around places, but around meaningful experiences.
From the tour concept to its promotional campaign, our goal was to make the experience feel like a personal journey before the traveler even leaves home.
Project: Travel Experience Development & Marketing
Brand: Ocular Travels
Website: https://oculartravels.com AstroYou: AI-Powered Astrology Platform From Concept to Launch: Building AstroYou, an AI-Powered Astrology Platform
What started as an idea to make astrology more accessible evolved into a mobile platform combining personalized birth charts, AI-powered guidance, relationship compatibility, and a growing marketplace for astrology professionals.
As Co-founder and Head of Product, I led AstroYou's product strategy, feature development, UX direction, and launch across iOS and Android.
The challenge: Transform a complex subject with thousands of possible interpretations into an intuitive, engaging mobile experience.
Our approach:
Simplified complex astrological data into personalized, accessible experiences.
Integrated Hermes AI to make birth chart interpretations more conversational.
Designed interactive onboarding, compatibility tools, and social features.
Developed a marketplace connecting users with professional astrologers.
The result: A live consumer application on both major mobile platforms, built by a small, multidisciplinary team and continuously improved through user feedback.
AstroYou demonstrates how thoughtful product strategy can turn complex information into a scalable digital experience.
Explore: https://astroyou.com
#ProductManagement #UXDesign #MobileApp #AI