Seht — Haircare Product Photography

Seht is a dermatologist-tested, fragrance-free haircare brand. The client came to me with a clear vision: a moodboard of minimal, editorial product photography for their shampoo and conditioner, and a request to create images in that spirit without copying any of them.

The brief was clear, but it pulled in several directions: liquid in motion, foam, motion blur, dark still lifes, bright editorial rows. So before shooting anything, I built a short visual guide to hold the series together. It sets a three-tone palette, typography, camera and lighting rules, and one core restriction: only the product, its own formula, water and light in frame.

From that system I produced a set of 10 campaign images, plus extra frames for social. Each one was built from the client's references, then refined through retouching so the bottles, labels and formula textures stay true to the real product.

The result is a set that feels like a single campaign rather than ten separate photos, and a visual language the brand can keep building on.

Beautiful!!

When Jewelry Moves, Perception Moves Too.

For Lastrier, I am developing a creative content direction that goes beyond traditional product photography.

Stop motion and artificial intelligence become creative tools to explore movement, composition and storytelling while keeping the jewelry at the center of every visual.

The goal is not to use AI simply because we can.

It is about finding new ways to present the product, highlight its details and create a visual world that elevates the perception of the brand.

Because in luxury, showing the product is only part of the story.

The real work is creating desire around it.

Creative Direction · Stop Motion · AI Visuals · Luxury Content

www.dobbertstudio.com.br

Dobbert Studio

Great visual thinking—follow When Jewelry Moves, Perception Moves Too.