How do you take a traditional, beloved local food and give it a modern, premium brand identity? 🍛✨

That was the design challenge behind आप्पा’ज मिसळ (Appa’s Misal), a contemporary Maharashtrian casual dining brand.

Instead of the usual busy visual styles seen in local street-food branding, we opted for a clean, minimalist, and color-blocked approach. The identity centers around a playful mascot: a traditional Maharashtrian man wearing a saffron Gandhi cap, with a mustache made of two red chili peppers.

By pairing rich regional colors (saffron and chili red) with clean white and charcoal tones, the brand feels deeply rooted in heritage yet completely modern.

Services delivered in this project:

🎨 Brand Identity & Strategy

✒️ Logo Design & Mascot Illustration

📦 Packaging & Merchandise Design

A-frame Sidewalk Signage & Storefront Mockups

Looking to launch or refresh your brand's identity? I am currently open for new freelance opportunities and collaborations. Check out my services on my Contra profile, and let's build something clean and impactful together!