Delivered Local SEO for a Sydney-based event and party hire business — targeting high-intent comm...Delivered Local SEO for a Sydney-based event and party hire business — targeting high-intent comm...
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Delivered Local SEO for a Sydney-based event and party hire business — targeting high-intent commercial terms across the greater Sydney area. Handled technical SEO, Google Business Profile optimization, on-page SEO, and keyword strategy. Results: sustained #1 rankings for 6+ core terms (event and party hire Sydney, party hire Sydney, event hire Sydney), clicks grew from 92 to 409, impressions from 6.89K to 36.1K in one quarter, and GMB directions grew 5x month over month.
Great example of how the right mix of Search, Shopping, and Performance Max can turn paid traffic into measurable revenue. A 3x ROAS is a strong outcome—especially for a Shopify shoe brand.
We rebuilt TechFoundry's website in a week. The brief that mattered most wasn't "make it look good". It was "make ChatGPT and Gemini able to find us".
Buyers ask an AI before they search now. So all 110 pages (26 pages, 80 Aerless™ hardware parts, 4 articles) are server-rendered with real content and structured data a model can cite: Product schema with SKU and MPN on every part, BlogPosting on articles, CreativeWork on case studies, and a robots.txt that lets AI crawlers in.
Three other decisions I'd make again.
1) One hand-coded WordPress theme, three "surfaces": corporate hub, /ai, /aerless. Each gets its own nav, palette and CTAs; the same codebase decides which company you're looking at. No page builder, no front-end framework. Homepage Lighthouse: 98 / 100 / 100 / 100.
2) Leads go where the team already is. Every form posts straight into a Microsoft Teams channel and creates a record in a lightweight CRM I built inside WordPress. Nothing lives only in an inbox.
3) Claude Code and ChatGPT alongside hand-written PHP and JS. That's how one person ships 110 pages in seven days.
What I'd fix on day one next time: reserve space for the animated heroes so mobile doesn't shift layout, and ship an llms.txt next to the sitemap.
If you're rebuilding a site this year: are you designing for AI search yet, or still just Google?
"Executed a comprehensive link-building campaign to secure high-authority backlinks for the client's website. Focused on driving organic traffic, improving search engine rankings, and boosting domain authority through white-hat SEO strategies."