I was responsible for writing the social media copy for an interactive coffee-themed competition designed to encourage audience engagement.

My role involved crafting an attention-grabbing introduction, engaging promotional messaging, clear competition instructions, and a compelling call to action that encouraged followers to participate using emojis.

The goal was to create fun, relatable, and easy-to-follow content that would capture attention, encourage interaction, and increase audience participation.

My contribution was strictly copywriting. The visual design, animation, and production of the GIF were handled separately by the creative team.

This project demonstrates my ability to develop engaging promotional copy that combines creativity, clear communication, and audience-focused messaging.