Kogy — AI Companion Toy / UI/UX Design

Designed the landing page for Kogy — a plush, keychain-sized AI companion that learns, plays, and keeps you company throughout the day.

The tricky part with products like this: lean too techy and you lose the cuteness, lean too cute and it stops feeling like a real smart device. So instead of the usual soft-pastel illustration route, I let real hero-scale photography of the plush character carry the whole page — its actual texture, its little smile, its scale as a keychain — wrapped in bold, high-contrast orange and oversized type.

A small character-selector strip (Lumi, Mochi, Poppy) hints at collectibility, and a live scrolling stat ticker at the bottom (questions answered, active companions) keeps it grounded as a real AI device, not just a toy.

Genuinely one of the more fun briefs I've worked on.

The live stat ticker (questions answered, active companions) is what sells the AI-device framing here, not the photography — a plush toy with a counter reads as a running system, not a static product shot.

I wanted to see if Midjourney V8.2 could pull off a very specific crossover.

BoJack Horseman and Rick Sanchez, sitting at a bar.

But with one little switch: Rick’s portal gun in BoJack’s hand, and the Bojack's poison in Rick’s. I wanted to visualize the scene where the liquids that began their slip into darkness exchanged between them.

So I gave V8.2 the characters, a few references, and increasingly specific action items.

Watching it work its way toward the image in my head was honestly the fun part, specially when it got one thing right and somehow broke three others. 😂

What impossible crossover would you try?

This looks absolutely fabulous! And what a niche and personal concept to build on🫶🏻