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A step-by-step Standard Operating Procedure documenting an AI-assisted content production workflow from topic selection and research through drafting, human review, fact-checking, editing, quality assurance, publishing, and content tracking. The guide demonstrates my ability to turn a multi-stage workflow into clear, repeatable procedures.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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When I started on ACME, I kept coming back to one idea: convergence. It's an AI/DevOps brand, and I wanted to skip the usual circuit-board clichés and find something that felt smart without overexplaining itself.
I started sketching with triangles — sharp, directional, technical. Arranging six of them together created a hidden six-pointed star in the negative space. That was the moment it clicked.
I built the mark on a tight grid so it'd hold up at any size, then landed on a deep teal paired with electric lime — grounded but energetic, and different from the usual SaaS blue.
For the wordmark, I flattened the top of the "A" to echo the triangles, tying the logo and lettering together.
Last step was just living with it — dropping it onto a phone home screen, a social profile, a landing page — to see it work in the real world, not just on a mood board.
Hiding the six-pointed star in the negative space between six triangles rewards a second look without needing a caption, and flattening the A's apex to echo them is what actually ties the wordmark to the mark instead of just sitting next to it.
A self-initiated brand identity concept for Lunara, a premium wellness brand. The project explores logo design, color, typography, patterns, packaging, and brand applications to create a sophisticated and nature-inspired visual identity.
