on Saturday i got to speak on social media & content strategy at my first IRL event 🥹

i'm still processing all the emotions but it was amazing to speak at The Retreat by FWDHer.

in my session i talked to the women founders about building a content strategy you can actually sustain.

we went through an exercise to help them ideate content ideas by starting with a "thesis" that helps ground their useful content & then commit to a repeatable practice rhythm

then we moved on to how to execute that useful content using different production levels in mind:

🌱high effort: think an edited video or designed carousel)

🌱medium effort: think a one-take video, repurposed video, picture carousel/photo dump or text or graphic photo + caption)

🌱low effort: think photo with caption, short text post or simple story)

your content shouldn't be built on high-effort posts alone. a mix of effort levels and repurposing is what keeps it sustainable.

the takeaway i left them with: you don't need to post every day. you need one idea, three ways to use it (teach, prove, invite), and a rhythm you can return to when the week gets busy.

this was my first time speaking/teaching like this IRL, and it reinforced what i believe about content: it works best as a practice, not a pressure. 🌻

if you're planning a retreat, workshop, or event and want a speaker on social media & content strategy, i'd love to talk.

and if you're a founder or brand that needs a strategist to build a content practice you can actually sustain, you can book time with me here: https://contra.com/s/m6ZFFBev-the-consult-a-single-strategy-session

Your homepage doesn’t need to rank for every keyword.

One common SEO mistake is trying to make a single page target everything.

Instead:

→ Homepage → Main service / brand → Service pages → Specific services → Location pages → Local searches → Blog posts → Informational searches

Give each page one clear search intent.

This makes your site easier for Google to understand — and easier for visitors to navigate.

One page. One primary intent. Better SEO structure.

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