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Starbucks is closing 250 stores and talking about making the remaining ones feel more like actual coffee shops again.
That's kind of wild when you think about it: scale a brand so hard you have to rebuild the thing people liked about it in the first place.
What brand has done this worst?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A Coffee Brand Built Around the Pause.
I Just Created NOIRÉ 🔥
A Coffee Brand Built Around the Pause.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway...
quietly finished a full brand system for a fictional hospitality group — one parent identity, four sub-brands, each tuned to a different hour of the day but sharing the same DNA underneath.
a single dot that changes meaning depending on the moment. a mark that knows when to stay quiet and when to take up space.
case study dropping soon
A set of three social media designs created for the same café brand, featuring a consistent visual style, engaging layouts, and cohesive branding across the campaign.
