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XPlace — Crypto-Backed Visa Card Website design
Designed the interface for XPlace — a platform that lets users borrow against their crypto holdings and spend through a Visa card, without selling assets or triggering taxable events.
The challenge:
Create a product that feels both trustworthy and premium — avoiding the typical "startup" look, and steering clear of the neon/gradient clichés so common in crypto design.
The solution:
A dark, cinematic mood built around a monochrome landscape backdrop, bold expressive typography, and a metallic Visa Platinum card as the central visual anchor. Minimal elements, maximum focus on one action: get the card.
What's in the interface:
— Full-bleed hero section with an atmospheric background
— Large-scale headline that communicates value in seconds
— 3D card render as a trust-building element
— Transparent glass-effect header
Built in Framer — this isn't just the landing page, there are several more screens and flows I'll share case study separately 👀
That design, scroll transitions and color palette is very well designed with a great presentation. I like how you blend different type of scroll animations in different sections. Fits my dark sci fi aesthetic, good work!
Sound ON 🔉
Started this project just to create a basketball team's brand assets... but somewhere along the way, it turned into a full launch promo. 🏀
The process was way more fun than I expected.
• Started with 4 logo concepts and picked my favorite.
• Tweaked the colors in Figma.
• Used Envato AI to generate the full brand kits such as jerseys, shoes, wristbands, mascot, badges, and more.
• Generated 3 music tracks with Envato AI Music. One became the official teaser soundtrack
I rejected a lot of generations. Not because they were bad but because they didn't match the vision. Every round of refinement pushed the project closer to the feeling I wanted. AI can generate endless possibilities, but taste is still a human skill.
Finally, I brought everything together in After Effects and turned it into a launch promo.
Sometimes the best design decision isn't choosing the right image or color, it's having the patience to reject good ideas until the right one appears.
Check the comments for the behind the scenes (BTS) videos. 👇
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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