Solasta Jewels — Valentine's Day Campaign (Figma)

A Valentine's Day promotional email series designed in Figma for Solasta Jewels, a fine jewelry brand.

The design uses a romantic red-and-blush palette with elegant ring and jewelry photography (velvet gift boxes, rose petals, delicate florals) to match the occasion's emotional tone. The series includes a top-picks product roundup, a 30%-off sale announcement with clear coupon code visibility, and a limited-time single-product spotlight — each closing with trust badges (premium quality, secure payment, certified authentic) to support purchase confidence.

My role: Full email design in Figma, including seasonal campaign styling and a repeatable product-highlight card system.

From Confusion to Conversion

For this project, I helped create a Facebook ad creative for a Nigerian health & wellness brand selling a digital liver-health meal guide and cookbook. Instead of making another generic “healthy foods” video, I built the concept around a more relatable problem: Too much health information. Not enough clarity. The creative uses a short-form storytelling structure that takes the viewer from confusion → curiosity → product discovery, while deliberately avoiding giving away the actual value inside the cookbook. The goal was simple: make the audience curious enough to click, while positioning the product as the practical answer to the problem. Creative direction: Story driven ad concept Format: Vertical short form video Platform: Facebook / Instagram Focus: Hook, curiosity, product reveal & conversion A good ad doesn't always need to tell people everything. Sometimes, it needs to make them want to know more.

Suppper coool experiment!!