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Cult.fit Welcome Email — Spec Work
A minimalist welcome email concept focused on emotional procrastination, self-negotiation, and habit psychology within fitness culture.
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I had a great time working on this super clean, modern & sophisticated web design and development project with an old friend. Designed in Figma , Built in Webflow.
Creative 😍
Work Title:
CUT CULTURE
Creator:
Anca-Gabriela
Main Direction:
Direction A · CapCut as a Different Industry
Social Profile: https://x.com/ancaguiux
Concept Statement:
CUT CULTURE reimagines CapCut as a premium fashion and lifestyle brand for digital creators.
The concept translates CapCut’s creative spirit into a new industry: fashion. Instead of editing videos, CUT CULTURE edits identity. The brand is built around the idea that creators constantly cut, remix, rebuild, and publish versions of themselves online.
The visual system uses references from editing culture, including crop marks, timelines, split screens, layer marks, timestamps, and export tags, and turns them into a refined fashion identity. The result is a minimal, editorial, black-and-white brand world with subtle electric green accents inspired by CapCut.
Visual Highlights:
Premium fashion-inspired logo and identity system
Minimal black, white, grey, and electric green color palette
Campaign visuals built around identity, motion, and self-expression
Brand applications including clothing tags, packaging cards, and social assets
Editing-inspired graphic language translated into a lifestyle brand system
Process Proof:
The project was created using CapCut Design Studio through an iterative process of concept generation, logo exploration, brand system development, campaign visuals, and final presentation boards. Process screenshots and design iterations are included as proof of meaningful Design Studio usage.
Final Deliverables:
Brand presentation boards
Logo and visual identity system
Brand application mockups
Process screenshots
Link for the process screenshots: Process
Love these layouts Anca. Quality work well done.
Designed this intro/about section in Figma for a personal business website ✨
The goal was to make it feel:
→ warm
→ trustworthy
→ editorial
→ and conversion-focused at the same time
Focused heavily on:
typography hierarchy
soft luxury-inspired visuals
balanced asymmetrical layout
breathing space
and making the personal brand feel more human
Sometimes the challenge with “About Me” sections is making them feel personal without feeling cluttered or overly corporate.
Nice!
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