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Children need a reason to feel curious.
Parents need a reason to feel confident.
That's the balance behind illume, an education brand identity designed to connect playful visuals with a recognizable.
Thoughts?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A conversion-focused e-commerce concept for cat parents who treat their cats like main characters. Bold branding, a playful colour palette and a “shop by vibe” layout make browsing fun, while a 30-second personality quiz recommends the right products in seconds. Built-in sales features like upselling, a sticky add-to-cart, social proof and email capture are designed to lift conversions and average order value.
Branding · UX/UI · E-commerce · Conversion Optimization
A logo is one thing. Giving it a whole personality is another. 👀
I picked a few of my branding projects to show what happens beyond the logo.
First, the logo on its own. Then, the full visual identity: colours, typography, graphic elements, patterns, packaging, and all the little details that make each brand feel like itself.
Because I don't want a logo to just look good sitting on a presentation slide. I want to see what it can become when it gets out into the real world.
Every project has a different story, personality, and visual direction. And that's probably my favourite part of brand design: figuring out how to turn one initial idea into a whole visual language.
Swipe through and meet the logos, then their bigger personalities. ;)
A logo is the starting point. The fun really begins after that.
Clever use of the lightning bolt in the EMS logo!
