The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Sometimes a campaign starts with a very simple question:
How little do you actually need to create a strong image?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Generated these looks in Midjourney — but the layout is what really pulls it together.
Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.
The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Which one gets your vote?
34 voted
79%
9 voted
21%
43 votes
Closed
the blue background makes the orange shapes pop
How do you show strategic ownership when the big campaign idea wasn’t yours but everything that made it work on social was?
At charity: water, the Creative Director established the overarching campaign direction. As Social Media Manager, I translated that direction into the organic social strategy for two End-of-Year Giving campaigns including: the content narratives, channel roles, editorial calendars, production briefs, and cross-functional execution plans.
My first case-study draft included everything. It was thorough but it also felt like homework that would overwhelm or bore a stranger.
So I rebuilt it around what someone actually needs to understand:
→ The problem I was responsible for solving
→ What I owned versus what I collaborated on
→ How the strategy evolved from 2023 to 2024
→ The execution and results that support the story
Together, the integrated campaigns raised $7.4M. The fully reported 2023 organic campaign generated 8.17M+ impressions and 172K+ engagements.
I just published the shorter version here: Check it out
