Sometimes a campaign starts with a very simple question: How little do you actually need to creat...Sometimes a campaign starts with a very simple question: How little do you actually need to creat...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
200 reactions look great, but what do they tell us?
As a content and social media manager, I look beyond the engagement count: are we reaching the people we want to reach and getting the response we’re aiming for?
If the goal is to generate product interest, I’d rather see 20 people asking about the product than 200 simply liking the video.
Both can be valuable, but the goal determines which matters more.
My favorite part of this branding and packaging project was working with the different materials. The dark glass, aluminum, and soft paper each bring something different, so I kept the typography and labels simple to help everything sit together.