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This project, undertaken by a client through a freelance platform, was successfully completed. The GreenChoice project aimed to design a user experience (UX) and user interface (UI) for an app and website that would help people make healthy and sustainable food choices.
The platform displays accurate and reliable nutritional data for over one million food products and provides personalized recommendations to consumers, making their daily lives easier and healthier.
🎯 Challenges Faced by the Project
Complexity of Nutritional Information
Problem: The average consumer finds it difficult to understand ingredients and nutritional values.
Solution: Transform complex data into easy-to-read charts and icons.
Poor User Experience in Traditional Food Apps
Problem: Registration is complicated, search is unclear, and results are unappealing.
Solution: A simple registration process with smart search and multiple filters (such as low-sugar or eco-friendly products).
Lack of Engagement and Trust
Problem: Users abandon the app if they don't feel it is useful or trustworthy.
Solution: Add interactive product pages with attractive images, personalized recommendations, and clear health ratings.
🌍 How the challenges were overcome:
Using Figma to create a unified design system that ensures consistency across all pages.
Conducting user research to understand their needs, then translating the results into practical improvements.
Testing usability using tools like Maze to ensure search and filtering work correctly.
The environmentally conscious consumer ← chooses eco-friendly products thanks to smart filtering.
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