The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
MAP Audit: Turning a Stalled Automation Platform into a 90 Day
Action Plan
A full audit of an underused marketing automation platform for an
enterprise consulting client, resulting in a prioritised fix list the internal
team could execute without external help.
THE BRIEF
An enterprise consulting client had been running Marketo for over two years without a lead scoring model, a clean segmentation strategy, or a documented view of what was actually automated versus manually patched. The team knew something was wrong; they did not know what, or in what order to fix it.
MY APPROACH
I ran a structured audit across four areas: data hygiene and field
mapping, lead scoring and lifecycle stages, campaign and programme architecture, and integration health between the MAP and CRM. Rather than a generic best practice checklist, I mapped every finding against the client's
actual buyer journey for their highest value service line, so recommendations
were prioritised by revenue impact, not just technical tidiness.
WHAT I DELIVERED
· A one page executive summary for stakeholder buy in
· A full findings document, organised by category, each finding rated High -Medium · Low priority
· A 90 day sequenced action plan the internal team could run without ongoing support
· A lead scoring model redesign proposal aligned to their sales stages
RESULT
The client's internal team implemented the first three priority
fixes within the first month.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
🚀 Excited to share my new UI/UX case study - Clientrix CRM 🎉
Over the past few weeks, I've been working on designing Clientrix CRM, a modern Customer Relationship Management platform built to help businesses manage leads, customers, sales pipelines, organizations, activities, reporting, and team collaboration, all within a clean and intuitive interface.
The goal of this project was simple: transform complex business workflows into an experience that feels effortless, scalable, and enjoyable to use.
What I designed:
✨ Modern SaaS Dashboard
✨ CRM & Sales Pipeline Management
✨ Contact & Organization Management
✨ Activities & Task Management
✨ Reports & Analytics
✨ AI Assistant Experience
✨ Light & Dark Themes
✨ Responsive Desktop Experience
✨ Comprehensive Design System
Throughout this project, I focused on creating:
• A clean and minimal interface
• Strong visual hierarchy
• Scalable design components
• Data-driven dashboards
• User-friendly workflows
• Consistent design patterns
• Enterprise-level usability
Designing SaaS products is something I truly enjoy because every screen is an opportunity to simplify complexity and create experiences that help businesses work smarter.
I'd love to hear your thoughts and feedback!
🎨 View the full case study on Dribbble:
👉 https://lnkd.in/dgJ9cY-R
If you're building a SaaS product, CRM, dashboard, web application, or mobile app and need a product designer, feel free to reach out. I'd be happy to discuss your project and explore how we can create something exceptional together.
Really nice and smooth design with great accesibility and great presentation!
Your Product Isn't Forgettable. Your Story Is."
The biggest brands in the world don't just sell better products.
They tell better stories.
Apple.
Nike.
Airbnb.
Tesla.
People remember what they stand for long before they remember what they sell.
That's not luck.
It's storytelling.
Most businesses spend thousands improving their product...
Yet spend almost no time improving how they communicate it.
The result?
Great products.
Average marketing.
Invisible brands.
The companies winning in 2026 understand one simple truth:
Facts convince.
Stories convert.
Here are six storytelling frameworks every founder and marketer should master:
→ Hero's Journey — Show transformation through challenges.
→ The Golden Circle — Start with WHY before WHAT.
→ What → So What → Now What — Turn information into action.
→ Freytag's Pyramid — Build tension that keeps people engaged.
→ The Origin Story — Share why your business exists.
→ Pixar Framework — A timeless structure that works for almost any story.
The best marketing isn't about shouting louder.
It's about making people feel something they'll remember.
Whether you're creating LinkedIn posts, sales pages, videos, or your website...
Every piece of content should answer one question:
"Why should someone care?"
Before explaining what you do.
That's how brands become memorable.
That's how trust compounds.
And that's how customers choose you over competitors.
Whether you're searching for the best digital marketing company in NYC or the best SEO company in NYC, look beyond rankings.
Choose the team that knows how to turn your expertise into stories that build trust, authority, and demand.
What's the most memorable brand story you've ever heard?
Drop it below—I’d love to see which companies truly got storytelling right.
Content StrategySEO Content Managment Search Engine OptimizationFacebook AdsGoogle AnalyticsGoogle Search Consoledizisochaiseoservicesseo
Absolutely, story is what sticks more than anything else
On point
built the Executive Operations AI dashboard for retail leaders drowning in email.
6 screens — dashboard with priority emails/deadlines/flagged risks up top (12 unread priority emails, 5 upcoming deadlines, 3 flagged risks, all real numbers from the demo data), inbox triage that auto-tags everything (urgent, operational, staff, vendor), an email detail view with AI summary + action items + a drafted reply I can edit before sending, an executive briefing that reads like a morning report, analytics for tracking trends, and settings for tuning the categorization rules.
dark navy, white, teal accent — went for that Notion-meets-Superhuman feel, calm not cluttered.
built this because I run a store and multiple businesses and my inbox is where deadlines actually go to die. wanted the tool I wish I had.
#flowstepchallenge
