Your launch video has 3 seconds. Most spend them on a logo.
Nobody cares who you are yet. They care whether you get their problem.
So open on the problem, show the fix, and save the logo for the last frame.
This is the opening of Plumbline, a concept launch film we cut to the beat.
What's the first thing your launch video shows?
https://contra.com/p/F6Zgcmv3
https://givemeprompts.com