30-second launch video for InvoiceNudge, an AI tool that chases unpaid invoices for you.

The story follows one invoice from sent to paid. It starts with the awkward "just following up…" drafts, then the three automatic reminders go out (friendly, firm, final), and it ends on the moment it's paid and every reminder stops. The logo's three stripes are those three reminders, so they drive the transitions and the final logo reveal.

I animated it entirely in code from the product's real interface, with kinetic type, real motion blur and an original soundtrack cut to the beat.

Delivered as a 16:9 master, a Product Hunt version, and 9:16 and 1:1 cuts for social.