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Sample launch and event plan for a fictional author and summit. Real client plans are kept confidential, so this sample shows the same system I deliver: a launch timeline built backward from launch day, a production run-of-show with owners and cues, a speaker call sheet, an attendee agenda, and a virtual event run-of-show.
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Related posts
Portfolio Case Study → Social Media Management
For this demonstration project, I focused on how I would manage a brand's social media presence from planning to publishing.
The challenge
Posting consistently can become difficult when there isn't a clear system behind the content.
My approach
I structured the process around:
→ Monthly content planning
→ Content calendar
→ Platform-specific content
→ Caption and copywriting
→ Scheduling
→ Engagement
→ Performance review
The goal was to create a system where content isn't planned one post at a time, but as part of a bigger monthly strategy.
Key takeaway
Good social media management isn't just about keeping an account active.
It's about having a system that keeps the content organized, consistent, and connected to the business goal.
Exactly. Having a clear system makes consistent content much easier to manage.
Produced the Forever Strong Summits end-to-end, national health events with 300 to 550+ attendees. Built the event plan and run of show, designed tiered sponsor packages including a presenting sponsorship with Timeline, and managed a VIP day with expert speaker sessions and a group workout activation at Life Time.
Crystal Homes: Real Estate Sales and Rental Analytics Dashboard
End-to-end analytics project for a fictional Nigerian real estate agency. Raw data from Google Sheets went into MySQL, where I built 21 SQL views, then into a 4-page Power BI dashboard covering sales performance, active rental income, lease expiry tracking, portfolio health, and agent/branch performance. It surfaced findings like ₦468M in tracked revenue and cross-branch sales attribution.
Tools: MySQL, Power BI, SQL, Google Sheets
