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I noticed that many videos end with two familiar things: a call to action to visit a website, followed by the brand’s logo. I wanted to bring those two elements together in a single animation that feels like a natural ending to a video.
While exploring the SVGator template gallery, I couldn’t find this particular type of website-to-brand outro. Most logo animations focus on the logo appearing on its own, so I wanted to explore a different approach that gives the logo reveal a purpose and a little more personality.
The concept:
The animation starts with a website address being typed into a search bar. A cursor clicks the arrow, which transforms into a paper plane. The plane takes off, flies around the screen, and passes through the centre as the logo and wordmark gradually appear. The plane then flies off, leaving a clean branded end card.
The paper plane connects the website address to the brand reveal, turning a simple call to action into a short visual journey.
Built for reuse
The goal was to create something that different brands could make their own without having to rebuild the animation. Users can customise the website ur, logo, wordmark , background image and the elements colours (search bar, arrow and paper plane colour, finger pointer) while keeping the same animation.
I created three visual variations to demonstrate how the template can suit different brand identities, from a clean corporate look to a warm creative aesthetic and a darker tech-inspired style.
Where it can be used
It is designed for content creators, creative studios, businesses, and product teams that want a polished ending for promotional videos, product demos, brand films, and social media content.
The idea is simple: make the transition from visit our website to remember our brand feel like one continuous moment.
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