You can redesign an entire site without touching the live one.
I often rebuild sites behind the scenes, then swap them when everything is ready.
Zero downtime. No broken pages.
(And no one sees the half-finished redesign.) 😍
Curious how other designers handle redesigns. Do you rebuild behind the scenes or update the live site as you go?
Client wanted a refresh, not a full rebuild. So we restructured it around the new logo and brand, moved the form right into the hero, built new pages and led with what actually converts.
The goal wasn't a new look. It’s making the existing site work harder.