Contra - A professional network for the jobs and skills of the futureRIVN — a self-initiated identity concept for a fictional coffee brand. The study explores a confi...
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RIVN — a self-initiated identity concept for a fictional coffee brand.
The study explores a confident wordmark, a forest-green and ivory palette, and a small orange accent across a coordinated set of packaging and stationery mockups. The aim is a visual identity that stays recognisable in simple everyday applications.
This image is a portfolio concept, not a client commission. The mockups illustrate a direction; they are not production packaging artwork or delivered client assets.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
the starting point for a new brand for a modern AI tax platform.
instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value.
sharing the final very soon ↓
Logo & Brand Identity Concept
A modern logo concept designed for Current, using a flowing “C” symbol inspired by movement, waves, and continuous flow.
The layered blue and turquoise forms create a sense of motion, energy, and connectivity, while the clean wordmark gives the identity a professional and contemporary character.
The concept was developed with versatility in mind, allowing the logo to work across digital platforms, websites, social media, marketing materials, and branded assets.