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RIVN — a self-initiated identity concept for a fictional coffee brand.
The study explores a confident wordmark, a forest-green and ivory palette, and a small orange accent across a coordinated set of packaging and stationery mockups. The aim is a visual identity that stays recognisable in simple everyday applications.
This image is a portfolio concept, not a client commission. The mockups illustrate a direction; they are not production packaging artwork or delivered client assets.
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I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
A little behind-the-scenes look at a brand identity coming together.
I'm currently working on a new identity for a coworking space in Austin, TX, with a vintage-inspired direction, warm colors, and a logo that brings a bit of nostalgia into a modern setting.
Carrying the vintage idea onto the coasters and the dot pattern gives the identity somewhere to live besides the logo.
more glimpses of iki 🍵
the project is almost finished, and i should be wrapping everything up next week.
it’s been a fun one to work on, especially seeing how the initial concept has evolved into a complete visual identity.
excited to share the final result soon :)
