New landing page hero — "Back to School, Full of Hope" for a children's education nonprofit (B2S).

The brief called for warmth and urgency without leaning on guilt — a real photo doing the emotional work, bold typography carrying the message, and a donation CTA that doesn't shout. Clean nav, strong contrast, and an oversized wordmark treatment on the right to anchor the layout.

Design elements: custom typography pairing, warm color palette against a clean white base, and a layout built to convert on the first scroll.