This project involved launching and scaling Meta Ads for an auto service and technical maintenance station. I built the campaign structure, tested multiple audience segments, creatives and lead-generation angles, and continuously optimized performance based on lead quality and cost efficiency. As the campaigns matured, I shifted budget toward the strongest ad sets and scaled them gradually. The strategy focused on generating consistent, qualified inquiries for the service team. The result was 1,102 leads at an average CPL of $2.81, with $3,093.17 in total ad spend.