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This campaign generated millions in revenue for the brand through strategic creative positioning, premium visual storytelling, and conversion-focused messaging. I led the creative strategy and concept development from ideation to execution.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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after presenting more brand directions than I can count, one thing I’ve learned: I never jump straight into showing the visuals.
first I want to establish what we're actually trying to solve.
what we heard from the client. what they want to be known for. where they sit in the market. what needs to feel different.
then the big idea, and how it translates into type, colour, imagery and graphic elements.
only then the designs.
context changes how you judge the work.
✌️ Two ways to handle a limited branding budget:
Option 01: Build the complete visual identity, but only deliver what the client currently needs or can afford.
Option 02: Build only the part of the identity that matches the client's current needs and budget.
Which approach makes more sense to you?
Would love to hear which one you’d choose — and why.
2 voted
40%
3 voted
60%
5 votes
Closed
If you choose option 01 do you tell the client you have mapped out the wider identity or keep it strictly hidden so they don’t expect the extra assets for free?