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Looking for a Brand Designer with experience in consumer packaged goods (CPG) or food brands to help finalize Sassa Foods' launch identity. Brand Strategy is complete.
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Proper Form — Social Media Branding System
A flexible social media system created for Proper Form as part of the wider brand identity.
The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.
Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.
Created by Lepisov Branding in collaboration with Creative Mints.
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity + social system: Lepisov Branding × Creative Mints
This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?
🍨 Meet MORA — artisanal gelato with a softer side.
Bold typography, creamy tones, and playful flavor-inspired packaging designed to make every scoop feel special.
Explore the full project on my Contra profile and let me know your thoughts!
#BrandIdentity #PackagingDesign #FoodBranding #GraphicDesign #BrandDesign
Love this MORA identity! 🍦 The bold typography against the creamy tones is such a perfect balance - feels artisanal yet playful. The flavor-inspired packaging with the watercolor smears for cloud vanilla / berry veil is a really nice touch, makes each scoop feel special as you...
One thing I’m learning as a freelance brand & Packaging designer is that good design goes beyond making something look attractive.
A brand can have a beautiful logo, great colors, and polished packaging, but still struggle to communicate why someone should choose it.
That’s why I’m becoming more intentional about the thinking behind my work.
Before jumping into visuals, I want to understand the product, the audience, the competition, and what makes the brand worth remembering.
Because the goal isn’t just to make a brand look good. It’s to help it communicate clearly and stand out for the right reasons.
Curious to hear from other designers and founders here: what do you think makes a brand truly memorable?
That gap often starts in the brief, when nobody has named who the brand is the better choice for. Is there a question you ask clients up front that gets them to say it before the sketching starts?