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I recently completed a large-scale project for a premium yoga studio, SOMA Yoga Studio. My goal was to create an Omnichannel experience where the digital app and physical space become one. I was responsible for the entire development cycle: from identity to mobile app, 3D spaces and merch.
This project taught me that wellness product design is primarily about strategic predictability and a sense of safety for the user.
Sick work 🔥
thank you😍
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Recently wrapped up brand identity design for SaaS startup
smart design!
What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
Great fintech products aren’t defined by how many features they offer.
They’re defined by how easily users can access them.
For Kraving, we designed a mobile experience featuring a scalable card system, custom icons, and 3D animation that create a clear and approachable interface without sacrificing functionality.
This was created with a design subscription from FANCY — and yes, we’re currently open to new projects.
This is insane!
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