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An Adelaide dining institution with a 270-degree ocean view, given an Instagram presence that finally looks the way the restaurant feels.
Overview
Sammy's on the Marina is an award-winning seafood restaurant on the Marina Pier in Glenelg, South Australia, serving locally sourced seafood since the late 1990s, from Kangaroo Island lobster to Coffin Bay oysters, alongside a busy weddings and functions business. A destination venue with a loyal following, but an Instagram presence that undersold the experience.
The challenge
Translate a premium in-person experience into a premium digital one: grow Instagram, sharpen the coastal luxury positioning, and turn scrolling locals and visitors into booked tables and function enquiries.
What I did
Managed the complete social media presence with a consistent coastal luxury visual identity.
Produced high-quality posts, reels, and menu-highlight creatives around seasonal seafood, the marina view, and events.
Built engagement-driven content designed for local discovery in Adelaide and Glenelg.
Created promotional creatives supporting bookings, seasonal menus, and the functions and weddings offering.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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