This is Drafty! ✏️
Drafty is a curious paper companion who believes every great idea begins with a first draft. Armed with an oversized pencil and an unstoppable imagination, he turns mistakes into discoveries and blank pages into possibilities. Playful, optimistic, and endlessly creative, Drafty encourages creators to embrace the process, stay curious, and keep creating.
Everything built in @recraft tools.
Recraft: https://www.recraft.ai/project/cbc4f21a-10ab-4ec1-bee0-de96954ce3cb
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.