For my #EnvatoChallenge I made a social reel called People. Every stranger you pass is living a life as full and complicated as your own. You just never get to see it.

That was the whole starting point. You catch a half-second of someone and your brain files them as an extra in your movie, while they're the main character of theirs, with a whole thing going on you'll never know about.

So I tried to make something that sits in that feeling. No story line, but just a reminder that everyone's got one. I used Envato for music, images and videos starting with stock images that I got inspired by and used as references and to expand ideas from those. I believe the main human by design call I had to make was not only the final edit, but prompting for "imperfect" generations. AI is trained to give the perfect image every time, centered angles, equal proportions, bright colors. I tried the complete opposite while still trying to make it look like a complete social reel.

You've done an amazing job.

A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility.

The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget.

The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.