Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.

That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!

Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.

I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.

How much freedom do you think a designer should have when working with an established brand?

Great packaging work, nice job

The only glow on the Kestra page is the reflective strip on the jacket. It comes from the image itself, so the Framer layers on top stay flat: grey, white and mono text, no glow effects on buttons or headings. That keeps the page easy to edit, because nothing in the UI depends on one lighting setup. If you swap the photo, the glow goes with it. Would you add a glow effect in Framer or keep it in the image?

wow, nothing but top notch