If you've ever wondered what goes into translating a fragrance's notes into a 30-second commercial in under two weeks, the Baccarat Rouge 540 case study is officially up.
From clay renders to showcase how light hits the scene, to how the main notes of the fragrance help drive the bottle's hero reveal, this breakdown explores how to communicate a scent without... well, scents!
So take a peek behind the glass (see what I did there?) and check out the full spec project above.