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Decorjois estate sale campaign
Antique dealer and interior stylist, Los Angeles
Email design, copy and Klaviyo. Three emails, three days, 55–64% open rates.
decorjois.com
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How I rebuilt the email and SMS system for a DTC honey brand selling in 4 markets
This brand sells across the US, UK, EU and Canada, with a separate Shopify and Klaviyo account for each market. When I joined, the flows were overlapping, one customer got 8 emails in 24 hours from duplicate welcome flows, and nobody could clearly explain why SMS revenue was dropping.
Results (Aug to Oct 2026 vs. the previous 3 months):
🇬🇧 UK: email and SMS revenue up 198%, now 43.8% of total store revenue
🇪🇺 EU: email and SMS revenue up 163%
🇺🇸 US: email and SMS revenue up 60%, while total store revenue was down 13%
That’s $221K + £158K + €92K in attributed revenue in one quarter, with flows driving over 82% of it in every market. The system keeps selling even when no campaign goes out.
What I did:
📩 Rebuilt the full lifecycle flow set in all 4 markets: Welcome, Browse and Checkout Abandonment, Added to Cart, Post Purchase, Winback. I added Smart Sending and cross flow suppression so customers stop getting spammed.
🔁 Built subscription flows from scratch (New Subscriber, Renewal Reminder, Paused, Cancelled), connected to the subscription app and cloned across every market.
⭐ Set up a review engine that routes 4 and 5 star customers to Trustpilot and sends 1 to 3 star customers to a private feedback survey.
🔍 Diagnosed the problems behind the numbers. I traced the SMS revenue drop to fewer popup views, caught a 46% rise in discounting, and A/B tested popup offers in 3 markets.
🧹 Cleaned the lists by suppressing profiles unengaged for 180 days to protect deliverability and lower the Klaviyo bill.
📊 Built weekly and monthly reporting that leads with the story behind the numbers, so the founders know what to do next.
If your Klaviyo account feels messy or your flows haven’t been touched in a year, let’s talk. I’ve worked with 60+ DTC brands.
👉 Book a call: https://calendar.app.google/Y9KHXozxoYRSVeXG8
#Klaviyo #EmailMarketing #SMSMarketing #DTC #Shopify #Retention
What a good email for the morning ☕
Someone just spent $134 on my Free framer template KURA
Give it a try along with other templates! (you will like it!) 👇
Such a nice email to wake up to!
Most luxury jewelry brands lose sales because their online stores look like standard Shopify templates.
For ORPHÉE, I built a bespoke e-commerce experience from scratch:
• Editorial, high-fashion aesthetic with zero generic modules
• Working interactive shopping bag with ring-size selector
• Multi-currency support (USD, EUR, COP)
• Ultra-fast mobile performance
Luxury buyers expect a digital flagship, not a cookie-cutter catalog.
Check out the full case study in my profile. I'm currently open for custom e-commerce projects!
The ring-size selector right in the bag is a smart detail for jewelry, and the warm beige with the hand close-up feels editorial. Does the currency switch automatically or does the shopper pick?