Today I completed the final stage of Home Service project: animations. The project is ready to launch! It started as a landing page project and grew into a complete 12-page, high-converting website. How we did it: – Website audit – Suggested a new, conversion-focused website structure – Created a new design and style direction – Designed 12 pages in Figma, with no AI help, 100% human-made – Developed in Framer, including animations and CMS. – Optimized for better SEO results From this month, I’m diving deep into AI, and let’s see how it goes. I’ll share all the steps here as well. I see many designers moving from Figma to Claude, so I’m going to explore its full potential. I’m super excited! I’m documenting my day-to-day progress and workflow along the way. Want your vision turned into a high-converting landing page on Framer? Let's talk strategy: https://dawinci.framer.website/

Congrats on wrapping up the build!

One product photo. That was the whole brief I gave myself. I wanted to test how far a single packshot can go before you need a 3D model, a studio or a big production budget. So I made a 10-second spec ad for a baby cream. It's a concept piece, not a commissioned project. A neon line traces the outline of the tube. Then the outline breaks into particles, and the particles assemble into the real product shot. After that, neon callouts point to what is already printed on the label: 0% perfume, certified organic. It ends on a clean packshot and the brand's own tagline. The part I'm most curious about is the workflow. I didn't build this on a timeline. I directed it with Claude, and the motion is written in code. Every sound effect is tied to an event in the animation, so when the timing changes, the audio moves with it. I also kept the stems separate, which makes it easy to recut into other formats. For small brands, the takeaway is simple. A strong vertical product video no longer starts with a shoot. It can start with the photo you already have on your website. I'm still learning motion design, and every piece like this teaches me something new. I'd be glad to compare notes with anyone who is mixing AI and code in their creative production. #AIvideo #MotionDesign #ProductAnimation #GenerativeAI #CreativeProduction

The glowing line drawing the shape on deep green with floating particles is an elegant opening for a packshot ad. At what point does the line turn into the real product?