CREATOR COLLABORATION PITCH 

Client: Serena Wolman (Creative Founder)

This one started with a creative concept that already existed. Serena Wolman, an independent director and choreographer, came with a vision for a content collaboration with the brand Vibram. My job was to figure out how to position it for a brand audience.

The work was understanding who Serena is at her core, her curiosity, her relationship to movement and culture, and translating that into something Vibram could see themselves in. Not as a sponsorship, not as an influencer play, but as a real creative collaboration. Someone whose perspective and presence would generate content that didn't look like an ad because it wasn't one.

The pitch had to make that value exchange legible. What she brings, what the brand gets, and how it would actually live in practice on their social channels. Strategy first, so the creative vision had a business case underneath it.

Vibram hasn't moved forward yet, but the deck is the proof. The work is in the translation, taking a creative's world and making it land for a brand audience. That's the part I'm built for.