Project description. I led a 360° brand restructuring as the strategic lead for all visual and digital assets. I transformed the client's digital presence from the ground up, ensuring a cohesive, luxury aesthetic across all channels. Scope of Work: Branding: Visual identity system. Digital: Web, social strategy & community management. Production: Cinematic video, podcasts, live-streaming & YouTube spots. Communications: Press releases & editorial photography. I manage the total operational burden to ensure a consistent, high-end brand image.