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Luli & Goni Lemes: Film Poster & Billboard Campaign
Key visual and campaign design for the Albanian comedy film "Luli & Goni Lemes – Destination: Albania!" (2025).
The goal was a poster that tells the story at a glance: a family on the road, overpacked and ready for adventure. A clean white background keeps all the focus on the characters, while the bold red title gives the film a warm, playful identity that's instantly recognisable.
The key visual was then adapted across the whole campaign:
• Theatrical poster • Tour billboards in Albania and abroad, including the US • Adhesives, tickets and invitation cards Design approach: • Character-led composition with the cast as the hero of the visual • Bold red custom-style title as the core brand element • A layout system that works from a small ticket to a large-format billboard Deliverables: key visual, poster, billboard adaptations, print collateral.
The family stacked on the luggage tells the story at a glance, and the red title carries over to the billboard without losing anything. Which size was hardest to adapt, the ticket or the billboard?
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