A billboard ad video done by our studio for a client on shopify, we tried to use smooth motion with tactile animations and beautiful frames to convey our message while the video serves as eye candy.
Explaining "unlimited development" in 30 seconds is harder than it sounds.
That was the brief from figue.ai: a subscription where startups get a dev team without hiring one. Great product, but abstract. So I skipped the buzzwords and showed what it actually feels like: you ask, it gets built, you ask again.
Every interface in the video is rebuilt from scratch, so the product feels real instead of mocked up.
Really enjoyed this one! If you're launching something that's hard to explain, that's exactly the kind of project I love.