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Valeriia Hamzatova
• 9h
Registration wall nobody warns you about
Ik zoek baas by dierenbescherming.nl receives thousands of monthly visitors looking to adopt a pet 🐶🐱🦮 The page looks like a browsing experience: scroll through animals, find one you love, proceed.
But there's a catch nobody mentions upfront: you can't move forward in your adoption journey until registered.
Visitors only discover this after they've already chosen an animal they want. That's not the best moment for a surprise.
Here's the nuance though 👆 the registration requirement is right ✅ Adopting a pet is a serious commitment. Some people decide emotionally and later regret it, which is harmful to the animal. The screening process exists to protect against that.
The UX failure isn't the barrier. It's that the page hides it.
Framed honestly from the start - "we ask you to register because we care about the right match" - registration stops feeling like bureaucracy and starts feeling like trust 🧡
Sometimes the fix isn't removing friction. It's explaining it 💬
Product Design ConsultancyUX DesignUX ResearchFigmaNotion
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Valeriia Hamzatova
• 5h
Full case study
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