1286 CRAFT — Performance Apparel Campaign A concept-driven short-form campaign created to showcas...1286 CRAFT — Performance Apparel Campaign A concept-driven short-form campaign created to showcas...
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Sana Yaqoob
pro
• 9h
1286 CRAFT — Performance Apparel Campaign
A concept-driven short-form campaign created to showcase a modern performance apparel brand through cinematic storytelling and dynamic visual direction.
The project combines urban environments, athletic movement, product-focused details and bold typography to build a consistent visual identity across every scene. I developed the concept, visual direction and final video edit with a focus on natural motion, strong pacing and seamless transitions.
The goal was to create a polished branded piece that feels suitable for social campaigns, digital advertising and performance-focused fashion content.
Adobe After EffectsAdobe Premiere ProCapCutCreative DirectionVideo EditingMotion Design
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