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Design a premium product launch campaign for AUREL wrist watch brand.
Approach: The design utilized elegant typography, dramatic and a refined visual storytelling to position Aurel as an exclusive statement of confidence, ambition and a refined taste
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PARALLAX — from sketch to final identity 🌀
Swipe through the design process behind this exhibition branding project — from raw, hand-drawn wave paths in Illustrator to the final kinetic typography system.
This is a brand identity for a contemporary art exhibition. Every letter in the logo design for "PARALLAX" was warped and adjusted by hand, line by line — no plugins, no shortcuts. This typography design technique reflects the whole concept: perception shifting depending on where you stand.
Going from hand-drawn wave paths to a full kinetic typography system is such a satisfying arc to see documented. How long did the whole process end up taking from that first sketch to final delivery?
TNL Connects Logo Design
Project Overview
TNL Connects is a modern brand identity concept built around connection, technology, speed, and strong visual impact. The goal of this logo design was to create a bold and memorable identity that feels professional, digital, and future-focused.
The design uses a sharp custom wordmark, strong contrast, and a vibrant orange accent to create a confident brand presence.
The Challenge
The main challenge was to design a logo that feels modern and connected without becoming too generic. Instead of using common network icons, globe symbols, or simple connection dots, the logo needed a stronger and more ownable visual style.
The identity had to feel bold, clean, and recognizable across digital platforms, brand presentations, social media, and marketing materials.
Design Direction
The visual direction focused on a strong technology-inspired identity with a clean and structured layout.
Key design attributes:
Modern
Bold
Tech-focused
Professional
Energetic
Clean
Sharp
Confident
Memorable
Logo Concept
The final logo concept is based on a custom TNL wordmark enclosed within a sharp geometric frame. The frame creates a sense of structure, movement, and connection, while the bold typography gives the identity a strong and professional look.
The orange angular element adds energy and direction, making the logo feel active and forward-moving. Combined with the black and white contrast, the logo creates a premium and technology-driven appearance.
Color Palette
The color palette uses a bold combination of orange, black, and white.
Orange represents energy, innovation, and action.
Black gives the brand a premium, powerful, and professional feel.
White creates clarity, contrast, and modern simplicity.
This color combination helps the logo stand out strongly across both digital and print applications.
Typography
The typography style is sharp, modern, and geometric. The letterforms were designed to feel strong and futuristic without becoming too complex or hard to read.
The custom “TNL” mark gives the brand a unique visual identity and helps it remain recognizable even when used without supporting text.
Visual Presentation
The logo presentation uses a bold orange background, repeated “CONNECT” typography, and a dark central composition to highlight the identity. This creates a strong brand atmosphere and gives the logo a modern, high-impact look.
The overall presentation feels suitable for a tech brand, communication platform, networking business, or digital connection-based company.
Final Outcome
The final TNL Connects logo delivers a bold, sharp, and modern identity. It creates a strong visual impression through custom typography, high contrast, and a confident orange accent.
The result is a clean and scalable logo system that feels professional, energetic, and ready for digital-first brand applications.
