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As Creative Director, I led the complete visual overhaul and digital strategy for Penceo, a creative agency specializing in sports marketing and digital solutions. I designed a fluid, high-energy brand identity centered around a dynamic 'P' monogram that mirrors the speed and momentum of the sports world. Beyond the core branding, I designed the website and digital ecosystem, establishing a high-contrast web experience that pairs deep, dark interfaces with vibrant, aurora-like color gradients. The result is a premium, functional, and modern agency showcase that positions Penceo as a powerful strategic partner for global sports brands.
The network for creativity
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Music streaming platform concept 🎧
Music has always been emotional. The interface around it should be too.
This is a concept for a music streaming platform built around one idea — immersion. Not just in the music, but in the visual experience of discovering and listening to it.
The warm palette of deep reds, burnt oranges, and dark backgrounds wasn't accidental. It creates a mood. It makes you want to stay, scroll, and listen.
What I focused on:
→ A dashboard that surfaces the right content without overwhelming
→ A "now playing" experience that feels cinematic
→ Mobile screens that carry the same visual weight as desktop
→ Typography and hierarchy that guide without interrupting the vibe
This is a concept — but built on real UX logic. Because even imaginary products deserve thoughtful design. 🎧🖤
#MusicApp #UIDesign #ProductDesign #DarkUI #AppDesign #UXDesign #MobileDesign
This palette is an absolute dream! The burnt orange and deep red tones mixed with that sleek dark UI create an incredibly warm, midnight-session vibe. It perfectly captures how music feels. Brilliant work! 🎧🔥
love this–– the grain makes for a raw, authentic feel, but there's no shortage of simplicity or boldness in owning the key imagery. nice work!
Another client sent us an AI-built page asking if we can "spruce it up." Hold our beer. 🍺
Designer vs. AI, who takes it?
Also, comment if you've been gifted one of these beautifully bland masterpieces produced by Claude to spruce up.
9 voted
14%
56 voted
86%
65 votes
Closed
Who even voted AI 😭
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