Working at 'Vinod Chopra Films' was a dream for me. 12th Fail has been one of my favorite cinematic experiences in recent years. A simple story told very well. I remember watching it in theatres in 2023 and the last scene created an emotional and aspirational atmosphere in the theatre. People walked out with tears in their eyes, including me.
Two years later I got an opportunity to work at Vinod Chopra Films as an assistant editor and one of my projects was to make this promotional video for the film - 'A peak into how the very last scene of 12th Fail was shot.'
Turning four different interviews with multiple camera angles into a high-converting VSL was no easy task.
Here’s how I tackled the workflow:
Footage Mapping: I laid out all the raw cuts and multi-cam angles to get a clear, top-down perspective of everything I had to work with.
Story Crafting: I pared down four separate voices and pieced together a seamless, high-converting narrative arc.
Pacing & Music: I selected the exact tracks needed to drive the energy forward and set the right emotional tone.
On-Brand Motion Graphics: I designed custom visual callouts, text animations, and graphics to match the brand identity and maintain viewer retention.
Sound Design & Audio Polish: I finished with full sound design—cleaning up dialogue, balancing audio levels, and adding subtle risers and impacts to give it a sharp, cinematic feel.
Here’s a quick clip from the final cut. How did it turn out?