A client reached out to me a month ago, with a unique idea for a website. They were a Leadership Advisory firm based out of Dubai, and they wanted a website where they can showcase leadership with mountaineering. How reaching the top is the common goal in both. I loved the idea! As they were telling me about it, I started imagining it in my head. But when I worked with my design team to create a design for their website and shared it with them, their reaction was quite strongly negative. Not because they didn't like the design, but because they thought design should be moving. It should have animations. I listened to their feedback and came back with a one page Framer build for their homepage with the same design. They loved it, and expressively told me so! Then I sat down with them and explained to them the difference between design and development. We then synchronized over the next pages and smoothly got the website done. Moral of the story? Listen to feedback carefully without getting defensive and you will become the developer clients don't want to let go of!

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what an experience!

We build service business websites for a living. Here's what the inside of a project actually looks like on day 1:

I don't open Figma. I don't look at templates. I don't pick fonts.

I sit down with a blank doc and write answers to 3 questions:

If this business could only say one sentence on their homepage, what should it be?

What's the one thing their best clients consistently praise in reviews?

What does their strongest competitor's site do that theirs doesn't?

Those 3 answers shape everything - the headline, the structure, the proof, the CTA. The design work comes after. This part takes 2-3 hours and determines whether the site converts or just looks good.