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A direct food-ordering flow is always a strong UX goal.
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A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Two case studies, two totally opposite registers.
One is carved in stone and says nothing.
One drips off a spoon and won't shut up about which field it came from.
Which one do you want first?
vectis — zero-knowledge privacy, dithered like a forgotten statue
HIVE INDEX — raw honey with a paper trail. No two lots taste the same, and we don't correct for that.
45 voted
51%
43 voted
49%
88 votes
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Vectis