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Black Friday | AI Fashion Campaign 🖤
a little fashion, a little humor, and a lot of shopping ))
my creative concept for Black Friday, combining a realistic street setting, natural movement, and a playful fashion moment.
the idea is simple: a concept that any fashion or retail brand could adapt with its own shopping bags, logo, and visual identity.
from concept to final animation, I focused on realism, natural motion, and making the scene feel alive
Concept, Art Direction & AI Video Creation by me.
The tower of boxes on her head is the joke, and it lands because everything else plays it straight: empty crosswalk at the start, deadpan walk, no wink to camera. For the version a brand adapts, how did the bag lettering hold up through the motion?
Thank you for noticing those details! ❤️
I wanted the scene to feel completely natural despite the absurdity. For a branded version, I’d pay extra attention to logo consistency and refine the details in post-production.
Makes sense. Fixing the logo in post is probably safer than fighting the generation for it. Good luck with the Black Friday run.
Thank you, and good luck with your projects too!🙌
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