The part of your brand people actually remember isn't the logo.

I've been getting a lot of enquiries lately for logo-only work. Whilst I love designing logos, they're not actually super useful unless they're also supported by the strategy and frameworks of a wider visual identity.

The most valuable thing I deliver to clients are brand guidelines, which provide the blueprint for ensuring a consistent and cohesive look in all platforms and spaces. I've recently been working on this identity for Forma, and I'm completely falling in love with it 🌀

🚀 DAY 14 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀

The 2014 Airbnb rebrand by British designers Paul Stafford and Ben Wright is a landmark in modern identity design. Moving away from the company’s original blue script, they introduced the "Bélo," a minimalist symbol representing "belonging." To capture the brand's soul, the duo embedded their team at Airbnb’s headquarters and sent designers to stay with hosts across four continents. The resulting logo is a synthesis of four icons: a head, a location pin, an inverted heart for love, and the letter ‘A’. However, the launch was met with controversy over its striking similarity to the 1975 logo for the Azuma Drive-In, designed by Akisato Ueda.