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Website Homepage Redesign, "We Got This! Health Coaching"
Redesigned the homepage for a women's health and hormone coaching brand to better reflect their expertise and improve conversions. The original site felt cluttered and didn't clearly communicate the coach's offer or build trust fast enough.
Before:
The original homepage packed a lot into the first screen, a busy lifestyle photo, multiple taglines, and several buttons competing for attention. The message got lost before visitors could figure out what the coach actually offered or why they should book a call.
After:
The redesign leads with one clear, benefit-driven headline and a single strong call-to-action. The layout is cleaner, calmer, and puts the focus on Jodi's expertise and the transformation she offers, not on visual noise.
What I did:
1. Rebuilt the hero section with a clear, benefit-driven headline and one focused CTA
2. Simplified navigation and visual hierarchy for easier scanning
3. Added social proof ("As Seen In" press bar) higher up the page to build instant credibility
4. Reorganized content into clean, digestible sections (problem/solution, pain points, offer)
5. Refined the color palette and typography for a more premium, trustworthy feel
6. Fully responsive design, optimized for both desktop and mobile
Result: A cleaner, more professional homepage that clearly communicates the coach's value and guides visitors toward booking a consultation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Nexterra builds and operates clean energy systems across five categories: solar, wind, hydroelectric, storage, and nuclear, including small modular reactors.
Every renewable energy brand reaches for the same visual shorthand: soft greens, leaf marks, rounded type. Nexterra needed to enter that category and immediately read as something else, a company confident enough in its technology that it didn't need to borrow the category's usual softness to be trusted.
We built an energetic identity that moves away from that usual muted earthy brand tone.
The logomark, a lightning bolt folded into the shape of an "N." It's built to work at favicon size and needs no supporting tagline to explain what it means.
Nexterra’s palette starts with a ashy null black that anchors every layer then splits into three energetic accents: Electric Yellow (Energy Generation), Safe Green (Energy Storage) and Cool Mint (Energy Grid).
The 2.5 dimensional illustrations took the most experimentation. It sits in between something that isn't quite flat and isn't quite 3D, with enough depth to feel real and also enough simplicity to comprehend what it represents.
Sick 🔥
Introducing Anchor - a bold fitness brand identity built for people who train with purpose. From performance apparel and lifting accessories to powerful campaign visuals, every detail is designed to move with strength, focus, and confidence.
A complete branding concept for a modern fitness lifestyle brand.
#BrandIdentity #FitnessBranding #SportswearDesign #LogoDesign #BrandDesign #CreativeDirection #GraphicDesign
