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Social media management for Visit Monaco @visitmonaco, the Principality's tourism board, across Instagram, TikTok and Facebook FR & EN. Editorial calendars, content production, creator briefs, community management and monthly reporting. Campaign work included the Monaco, Everything at Once brand platform, Grand Prix and E-Prix coverage, and the Monaco City Walk initiative.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you show strategic ownership when the big campaign idea wasn’t yours but everything that made it work on social was?
At charity: water, the Creative Director established the overarching campaign direction. As Social Media Manager, I translated that direction into the organic social strategy for two End-of-Year Giving campaigns including: the content narratives, channel roles, editorial calendars, production briefs, and cross-functional execution plans.
My first case-study draft included everything. It was thorough but it also felt like homework that would overwhelm or bore a stranger.
So I rebuilt it around what someone actually needs to understand:
→ The problem I was responsible for solving
→ What I owned versus what I collaborated on
→ How the strategy evolved from 2023 to 2024
→ The execution and results that support the story
Together, the integrated campaigns raised $7.4M. The fully reported 2023 organic campaign generated 8.17M+ impressions and 172K+ engagements.
I just published the shorter version here: Check it out
Meet Social Tap — one platform where brands and creators work side by side 💟
Looks nice! Great concept
Your Creativity 🔥
A one-take thriller built around tension, movement, and what you don’t see.
This piece explores how fear can be created without ever revealing the threat; using continuous camera motion and atmosphere.
Created with Seedance 2.5 in CapCut Video Studio.
#contraseedancechallenge #CapCutCPP
